We all know that prolonged sun exposure damages our skin and eyes. But did you know Australia has the highest rate of skin cancers in the world with more than 400,000 new cases (affecting 2 in 3 adults) of reported skin cancers every year?

Dr Serene's SunVisor is the very latest and obvious solution. Easy-to-use and not messy like some sunscreens, it's a comfortable full-face sun shield that will keep your skin youthful and eyes protected. Newly developed polycarbonate film blocks more than 99% of ultraviolet radiation.


WHY WEAR DR SERENE'S SUNVISOR?

sunvisor

Full coverage. If you pull down the visor, you have full-face protection. It is aerodynamically designed for sport (eg cycling, golfing, tennis)

sunscreen

Reapplication necessary. You have to reapply sunscreens liberally after perspiring, swimming, and frequently during sport (at least twice hourly).

UV protectionIt has excellent UVA and UVB protection - blocking out 99% of all UV radiation.

No UVA protectionMany sunscreens do not protect against the damaging UVA spectrum.

Premium eye protectionBecause it covers the face, it provides better eye protection than sunglasses.

No eye protection.

Residue on skin. Zinc oxide has the broadest spectrum coverage, but can feel very heavy on the skin and leave a white residue unless it is micronised.


spf explained

SPF refers to the length of time you can be exposed to the sun before signs of sun exposure are visible (skin redness, etc). A SPF rating of 15 means you will receive the equivalent of one minute of sun exposure if you spend 15 minutes in the sun. However, SPF only refers to UVB unless it is SPF 50. UVB is responsible for skin burning, whereas UVA is responsible for skin ageing.

An SPF below SPF 50 does not protect against UVA, which can travel deeper into the skin than UVB and cause damage over time without immediate visible signs of sun damage. UVA damage has been linked to fatal melanomas and skin cancers. Many people have a false sense of security when they use sunscreen with SPF 30 - they may not wear a hat and they may extend their sun exposure - meanwhile, the UVA is freely damaging their skin.

When it comes to sunscreen, the guidelines are to apply sunscreen liberally - using about 30 grams for the whole body or a third of a teaspoon for the face - every two hours and at least 15 minutes before exposure. For more information, read the Cancer Council's Sun Safety guidelines.

You must remember, however, that wearing sunscreen and a hat or sitting under the shade is not sufficient. For instance, you can still get sun damage from sitting under shade next to a swimming pool because 70% of sun exposure is reflected; and UVA penetrates untinted glass, so many people have more sun damage on one side of their face due to sun exposure whilst driving.

Look to Dr Serene's sunvisor for the optimum eye protection and coverage against UVB and UVA.



as seen on the david jones
autumn/winter 2013 runway


dr serene's sunvisor has a mean protection rating of >500 and upf rating of 50+ (arpansa)

this is the highest sun protection for
your face and eyes