An easy colour coded routine.

I wanted to simplify cosmeceuticals and provide a professional skincare range that combines the best of leading-edge technology with eastern herbs.
— Dr Serene

professional skincare range for men

Men, it's time to look after your skin. Just cleanse and moisturise with super conccentrated skin-health products to restore and maintain youthful looks.

01. Men's performance cleanser

The cleanse-and buff-solution. This dual action performer replaces soap with its Glycolic, Lactic, and Slicylic acids that gently exfoliate to remove dead skin and reduce pore size. Your face will feel clean, soft, and energised. Put a small amount on your face, lather, and wash off. Use day and night.

02. clear zinc hydrator

The skin work out for men. Vitamin C boosts collagen, potent antioxidants fight sun damage and triple-milled zinc (18.6%) physically shields for effective sun protection. Antibacterial, improves acne, perfume-free, glides on smoothly with no greasy or sticky residue. Use daily and reapply if perspiring.

03. men's night reconditioner

The high performance skin conditioner. Potent peptides Matrixyl, Rigin, and Argireline firm, recondition, and finely tune your skin by increasing collagen and firmness, while ancient Eastern herb Centella Asiatica Extract and Echianacea restore your youthful appearance. Use nightly for optimal results.


An easy colour coded routine for night and day will refresh your face. Watch your pigmentation fade away and those tell-tale lines will disappear to reveal a younger you.

01. gentle exfoliate cleanser aha/bha

Your ultimate deep cleanser. A combination of slicylic acid, lactic acid, and glycolic acid removes make up and dead cells to deep-clean your pores. This cleanser reduces pore size, controls acne, and boasts and effective anti-ageing formula. Massage a small amount to skin, then wash off with water.

02. peptide night even-tone cream

Your facelift in a cream - ancient herbs and new peptides join forces to combat ageing and restore youthful skin. Potent peptides include: Matrixyl for collagen synthesis, Argireline to stop wrinkle formation, and Rigin to firm. Hyaluronic Acid hydrates, Ayurvedic herbs Emblica, Centella Asiatica Extract, and Echinacea restore skin function, while Retinyl Palmitate refines and clarifies skin. Massage into skin nightly for lightening and firming action while you beauty sleep.

03. Vitamin a night refine

You sleep while Vitamin A smooths your wrinkles and makes you beautiful. Retinol (0.9%) refines your skin, while antioxidants ubiquinone and squalane prevent the damaging effects of free radicals caused by sun damage and environmental stresses. This cream also increases collagen production and youthful cell turnover to reduce wrinkles and even out skin colour. Use twice a week for a month, then nightly (less frequent if sensitive). Do not use if pregnant or breastfeeding. Use Sheer Clear Zinc Moisturiser daily.

04. Vit c day firm-tone

Simply the best youthful skin solution. The restorative power of potent, long-lasting oil soluble Vit C (BV-OSC) is harnessed to promote collagen formation, brighten your complexion, and restore youthful firm skin. Apply daily to a clean face followed by Peptide Day Even-Tone Serum and Sheer Clear Zinc Moisturiser.

05. Peptide day even-tone serum

Your pigmentation solution. Potent melanin-suppressing peptides lighten freckles and firm the skin for an even complexion. A non-hydroxyquinone, non-AHA, skin-friendly serum. Use daily under moisturiser and watch the pigmentation fade away.

06. Sheer clear zinc moisturiser

Your daily sun protection. Zinc is reborn in a 'so sheer it's clear' easy-to-apply moisturiser that physically blocks UVA and UVB rays. Ultrafine micronised zinc oxide (18.6%) is specially designed as a non-greasy, non-sticky formula to keep you looking your best. Improves acne (antibacterial) and great for sensitive skin. This clear physical shield protects and nourishes your skin. Broad spectrum. Effective daily sun protection and moisturiser. Reapply if perspiring.